Logo
Include a MacroFactor logo in all digital or printed marketing communication as a clear call to action and brand identifier.
MacroFactor has multiple logo variations that are application-dependent: the single-line Wordmark, stacked Wordmark, and Monogram.
All first-touch instances should use the Wordmark.
Wordmark
The single-line Wordmark should be considered the primary orientation. When applying logo elements to portrait aspect ratios, the stacked Wordmark can be used to accommodate the space.
Primary: Single-line
Secondary: Stacked
Proportions and placement
Center aligned: At large scale, the Wordmark can span 100% of the composition’s width (excluding clearspace.) For smaller, center-aligned applications, it may scale down to 50% or 60% of the composition’s width.
Left or right aligned: Based on use, the Wordmark can be scaled to 30% or 15% of the composition’s width when aligned to the left or right.
Monogram
Although our Monogram is flexible, the stacked version should be considered the primary orientation.
Primary: Stacked
Logo Usage
Do not modify, angle, stretch, or animate the logo or brand mark.
Use only the logos and brand marks provided in these guidelines.
Marketing Images
Pre-made image usage
The MacroFactor sponsorship and affiliates folder contains all of the approved marketing images.
Guidelines for your own designs
If you choose to use the transparent app images with your own design OR share your own screenshot-style images from within your MacroFactor account, please follow a few basic guidelines:
- If possible, use the font “DM Sans” for any text in your design. If that font is not available in your design tool, use a basic sans serif font such as Helvetica or Arial.
- Match the colors in your design to the colors in the app image that you use. Avoid clashing color schemes. When in doubt, use white, black, or light grey.
- Do not modify the images with reflections, shadows, highlights, filters, etc. Do not crop or obstruct any substantive part of the images.
- Maintain proper proportions (i.e., do not stretch or compress the image in any way).
- Use images at a size that is clearly legible at the image resolution provided.
Custom photography and video
Custom photography and videos of the app are allowed and encouraged! Show yourself or others interacting with the app in an authentic way, and feature the app in a realistic manner, exactly as a user will experience it.
Messaging and writing style
Product name
MacroFactor is stylized as one word with a capital M and capital F. All-lowercase styling (”macrofactor”) is okay within pre-made or approved images, but the preferred styling is “MacroFactor.”
Correct: MacroFactor
Incorrect: Macrofactor, Macro factor, Macro Factor
Association with MacroFactor
Do not misrepresent your association with MacroFactor. In any marketing copy, please refer to yourself as a “Partner” or “Affiliate” (or similar term with the same connotation that would resonate with your audience) of MacroFactor, solely in connection with your promotion of the app. Do not imply that you are an owner, employee, or investor in MacroFactor.
Colors
MacroFactor app colors
At its core, the MacroFactor brand is black and white.
Black: #000000
White: #FFFFFF
Other secondary colors can serve a supporting role, primarily used in iconography and illustration.
Blue: #215CDA
Purple: #A101C9
Green: #08C343
Orange: #CE5400